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BK Boreyko

Company Biography History

Company: New Vision International  


Title President and CEO
Executive Biography As the son of successful network marketers Ben and Dottie Boreyko, BK Boreyko has literally grown up in the industry. At the age of seven, BK began helping his parents in the day-to-day operation of their Amway business. By the age of 18, he developed his Amway distributorship to the PS Direct level. After 17 years, his parents sold their Executive Diamond Amway business and started as distributors in Matol Botanical. Around that time, BK left networking and entered corporate America, working as an advertising executive for a Fortune 500 publishing company. It was during this time that BK received his practical training in advertising, marketing and promotional campaigns. After five years, BK had had enough of the corporate 'rat race' and joined his family as a distributor with Matol. Thanks to their collective efforts, the Boreyko family made their mark in the industry by earning over $350,000 per month at the highest point.

In May of 1994, the Boreyko family lost their mother to cancer (and would lose their father to heart disease a few years later). In December of 1994, just ten days before Christmas, the owners of Matol told the Boreyko's that no checks were coming and they would have to reorganize under Canadian bankruptcy laws. With lifelong friends and distributors depending on them, his family launched the next generation of network marketing — appropriately called New Vision — on March 20th, 1995. Their mission was simple: enrich the quality of families' lives both physically and financially. Within months, Success Magazine trumpeted the new company's unprecedented growth, which was fueled by dynamic field leadership, a 'rocket ship.' Not long afterwards, BK received the prestigious Ernst and Young "Entrepreneur of the Year Award" in Arizona for the company's many innovations and contributions.

Most recently, in November 2004, BK launched Vemma, a ground-floor opportunity focusing on the Mangosteen Plus™ and Essential Minerals. Vemma stands for Vitamins, Essential Minerals, Mangosteen, and Aloe, and is the end-result of investing the lessons learned over the last 10 years into the perfect opportunity for the next 10 years and beyond!

With BK's leadership style — thinking as a member first and corporate officer second — New Vision has built a solid and dependable company. Total sales exceed $1.2 billion in retail. Even more impressive in this industry, New Vision has never been late on delivering royalty checks or promises. New Vision has paid out almost $400 million in commissions and has created over 40 millionaires, with one family alone earning over $20 million dollars in commissions. The company has created the most successful liquid mineral product of all time and pioneered liquid nutraceuticals. It has expanded its product line from its original seven to now over 60 nutrition, personal care, weight management and aromatherapy products. And it is estimated that nearly two million people have used the life-enhancing products, many of whom have had profound results.

 

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